Market to Kenyans not Africans

Everyone is lately into Africa. Late to the party but yes, they are here. Market researchers and strategists with their ivy league education and flossy research numbers.

Before you pump your precious dollars into Africa. Please note;

1. Africa is not a country. It is a continent with unique cultures, beliefs and languages. Learn to communicate with each country as a unique market.

2. One size does not fit all. Yes those adverts for Jik, Blueband etc shot in S.Africa irritate Kenyans. To make Tanzanians happy, you probably need to use the word  appeal to their softer side.

3. Culture, culture and culture. I see S.Africa agressive marketing towards Kenyans. Does. Not. Work. Make them feel part of the brand. Pay me later.

4. Kenyans are not fancy nor fancy luxury. The Kenyans with enough money for luxury can be found at dingy Njugunas.

5. Making a connection is important. Connect with your customer.

Physical Fitness can be Free

Working out for free. Gyms are expensive and boring. Mostly boring. This post is for my internal consumption and it could help someone like me.

Skipping Rope

Our favorite activity as children was skipping rope. There are many benefits associated with this high impact exercise. If you don't believe me you can read on the benefits of skipping rope here
http://www.livestrong.com/article/104637-benefits-jumping-ropes/

Running

If your idea of exercise is pumping your heart, sweating and running out of breath. Then this one is for you. It is free to run anywhere in Kenya. Even better you can join a running group. I went to walk-run in Karura on Thursday. Best thing ever.
http://www.jambonairobi.co.ke/category/activities/running/


Swimming

Not free but minimal cost. Will tone your muscles and a lot of benefits too.

http://www.jambonairobi.co.ke/activities/swimming-in-nairobi/public-swimming-pools-in-nairobi/


Jambo Nairobi offers excellent guide to physical and fun activities you can do while in Nairobi.

http://www.jambonairobi.co.ke/category/activities/

Keep fit, stop making excuses.

Great Moments

As you grow older, you seek things that make you think life is not all about going to work, eating, driving through traffic and going home. So beginning of last year, I set out to do a few things that make my life a bit interesting that does not involve Bendover and hungover.

This one totally rocked my world.

Standing at the bottom of Tigoni falls and letting the water hit you. Surreal experience once you get the fear out of the way. Even got the idea that you can hold your birthday party at the Inn and then have a shower:). This plus driving through Tigoni can be a wonderful experience.



I will be sharing more of these events as they occur.