Wednesday, April 04, 2012

Taxi Driver

I love chatting taxi drivers. So i was lucky one of those days while travelling from Mombasa Rd to town. Anyone on that route will tell you how long that can be on the busy hour. We started with small talk but because i had wanted to get a blogstory out of the mouth of a taxi driver, so i persisted to get the juicy stories. Thank God, this particular Taxi Driver was a willing talker. So we talked about the dangers of being a taxi driver, the way his friend had been carjacked on the previous weekend and abandoned in God knows where! All hair raising stories. He told me the way certain customers treat them like low lifes and would not even talk to them. Eventually it got to the story i wanted. Do female passengers harass you? He lightened up like he had been waiting to talk about this for a while. "Ukicheza utakufa" he said. I told him i did not understand what he meant. He said "things are hard for us on the road, you wouldn't believe what we go through" "Married women with rich husbands are the worst".. Ukiona watu wakitembea, waogope. Apparently their husbands are gone most of the time. I prodded him further. He gave me a story where he was almost raped. This woman asked me to help her put some luggage in her house and then she closed the door and said i could not leave. I had to plead my way out. His colleagues suffer the same. You just don't come from the village and think you are very smart. These women will finish you, he added. But i am willing to assist in a desperate case, he chuckled. What is your worst experience, i asked. Watching whores on K-Street, he replied. Apparently his foreigner clients love going to the Street. But he earns enough money from that, so he does it anyway. After a long ride with enough stories he told me at the end of the journey. Call me if you need any service. I laughed and left. Definitely with a story.

Wednesday, March 28, 2012

Market to Kenyans not Africans


Everyone is lately into Africa. Late to the party but yes, they are here. Market researchers and strategists with their ivy league education and flossy research numbers.

Before you pump your precious dollars into Africa. Please note;

1. Africa is not a country. It is a continent with unique cultures, beliefs and languages. Learn to communicate with each country as a unique market.

2. One size does not fit all. Yes those adverts for Jik, Blueband etc shot in S.Africa irritate Kenyans. To make Tanzanians happy, you probably need to use the word  appeal to their softer side.

3. Culture, culture and culture. I see S.Africa agressive marketing towards Kenyans. Does. Not. Work. Make them feel part of the brand. Pay me later.

4. Kenyans are not fancy nor fancy luxury. The Kenyans with enough money for luxury can be found at dingy Njugunas.

5. Making a connection is important. Connect with your customer.




Thursday, February 16, 2012

Physical Fitness can be Free

Working out for free. Gyms are expensive and boring. Mostly boring. This post is for my internal consumption and it could help someone like me.

Skipping Rope




Our favorite activity as children was skipping rope. There are many benefits associated with this high impact exercise. If you don't believe me you can read on the benefits of skipping rope here
http://www.livestrong.com/article/104637-benefits-jumping-ropes/

Running

If your idea of exercise is pumping your heart, sweating and running out of breath. Then this one is for you. It is free to run anywhere in Kenya. Even better you can join a running group. I went to walk-run in Karura on Thursday. Best thing ever.
http://www.jambonairobi.co.ke/category/activities/running/


Swimming

Not free but minimal cost. Will tone your muscles and a lot of benefits too.

http://www.jambonairobi.co.ke/activities/swimming-in-nairobi/public-swimming-pools-in-nairobi/


Jambo Nairobi offers excellent guide to physical and fun activities you can do while in Nairobi.

http://www.jambonairobi.co.ke/category/activities/


Keep fit, stop making excuses.